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Rebrand, Relaunch, Re-everything

Every now and then, if you're human and you're listening, you get a whisper from the Universal Gods that say, " Psst." That's it. No descriptive warning, no clear directive, just " Psst."

At this point, you have two choices: Listen up and lean in OR ignore it and dip out. One is easier, one is more fruitful, I will let you decide which is which.

As we rang in the new year, I got the nudge. The stir. Shit. It was time to grow.

What Could it be this time?

Sometimes these whispers, nudges, jolts, or kicks in the ass will result in me buying a plane ticket on a whim, going vegan, cutting my hair off, or deciding for the hundredth time that I am FINALLY going to learn to play guitar. But other times, and more often, they have deeper meanings. Sometimes it is deeply personal, sometimes it is professional, and other times, the message isn't even for me (there's another blog post entirely for that!).

It was my business.

I knew when I started that although I was receiving overwhelming support from my tribe (shout out to everyone who booked me before I was worth a shit), there would be a point when I would have to get my stuff together. For the first six months operating as a sole proprietor, I had a website from one place, a logo I had paid $130 for from another, and had pieced together a bunch of graphics using a variety of different mobile apps that resulted in a hodge-podge of well-meaning foolery.

If I chose not to heed the expiry date of my message, I knew my business would have one instead.

And so I grew. I have been working every day since to build a cohesive brand-- something dependable, and consitent, and predicatable, and recognizable. I can't wait to show you everything I've been up to, but for now I hope you can feel the love in the bite-size chunks as I roll them out.

I hope you guys are ready for this.


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